Growing Business Innovation

Creating, Marketing and Monetising IP

Edited by Jonathan Reuvid

Format: Paperback

Growing Business Innovation takes directors and corporate officers of success-driven businesses with defined innovation objectives on the journey from research to marketable product, to creating, managing and onwards to marketing and monetisation of their innovation's IP.

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Legend Press

Legend Press in an independent publishing company set-up in 2005 by then 25-year-old Tom Chalmers and has been shortlisted for numerous awards. Backed by an international sales, licensing and acquisitions network, it now publishes around 30 titles per year focused on literary, women's, historical and crime fiction.

Product Description

Details

Innovation is the lifeblood of growing businesses. Indeed, it is difficult to sustain business growth without innovation. Innovation may take many forms: technical advances, new products or manufacturing processes, new applications of established products, new channels to market, new marketing techniques based on social media, or the development of unexploited markets.

In commercial terms, the end product of innovation is intellectual property (IP) which can be packaged with copyright, registered with a unique trademark and then patented.

The aim of Growing Business Innovation is to take the directors and corporate officers of success-driven businesses with defined innovation objectives on the journey from research to marketable product, to creating, managing and onwards to marketing and monetisation of their innovation's IP.

Additional Information

Additional Information

Format Paperback
Imprint Legend Press
Publication Date 31 Oct 2017
ISBN 9781787198937
Number of Pages 250

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