Founded After Forty

How to start a business when you haven't got time to waste

By Glenda Shawley

Format: Paperback

Availability: In stock

RRP: £14.99

Price: £14.99

Practical Inspiration Publishing

Alison Jones, MA, MBA has pioneered digital publishing over a 25-year career in publishing, working with companies such as Chambers Harrap, Oxford University Press and most recently Macmillan as Director of Innovation Strategy. In April 2014 she left Macmillan to set up the Practical Inspiration imprint as a pioneering new model: partnership publishing. Today she helps businesses and entrepreneurs write and publish content strategically aligned with their business goals.

Product Description


Founded After Forty by small business expert Glenda Shawley takes you step by step from discovering your 'why' and vision to launching your business and keeping the momentum going. It covers finding the right business model and business fundamentals as well as practical considerations such as making the time for running a business. Part 2 looks at the mechanics of starting up: legal considerations, identifying the target market, choosing the right route to market, developing the brand, making a profit, and mapping the customer journey. Part 3 gets you started with marketing, staffing, managing the business and the launch and beyond. The guidance in the book is supplemented with examples from existing business owners who didn't always get it right first time. Each chapter finished with topics to think about as well as key actions that need to be taken. There is an accompanying downloadable workbook which builds on the key activities in the book to help you create your own unique business plan.

Additional Information

Additional Information

Format Paperback
Imprint Practical Inspiration Publishing
Publication Date 16 Jan 2017
ISBN 9781910056462
Number of Pages 238

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